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Looking To Tap Into The $68 Billion US Television Advertising Market? 

 

TV Ad-Grabber offers an innovative niche
 into this lucrative and influential market.
 


 

| Product Proposal |                | Patent Application (HTML)  |        | Patent Application (PDF)  |

 

 

TV Ad-Grabber™ Product Proposal


The following sections explore the various opportunities offered by this product (US Patent 8,291,465).  A set of questions is also answered in each section.



Product Information

 

Product:


               TV Ad-Grabber™ (US Patent 8,291,465)

Summary:


This product increases sales revenues for television advertised products or services by using the ubiquitous television remote control to capture (i.e. to grab) and to store the displayed TV advertisement's contact information as well as any other pertinent data.

In 2013 over $68 Billion was spent on TV advertising in the USA12.

"With USD 6.50 of every ten dollars being spent on television, it’s clear that TV remains the most important and cost effective advertising medium for companies looking to reach new consumers"8

Over $360 Billion was spent globally on television advertising in 201312.
 


Goal


  What is the goal of TV Ad-Grabber?

 

Greater sales revenue for television advertised products and services by making it easier and more convenient for the television viewer to contact an advertiser.


  What are the revenue opportunities for TV Ad-Grabber?


Globally approximately 63% of all advertising is spent on television ad's10. Global ad spending in 2013 was over USD $500 Billion12.

 

A conservative premium of 15% per advertisement's cost yields annual gross revenue of approximately USD $9.6 Billion in the US market and potentially USD $52 Billion globally.


 What are the defining features and benefits of TV Ad-Grabber?

 

The defining features for TV Ad-Grabber™ are as follows:

  • TV ad contact information is embedded in the television signal using the existing
    technology of teletext / videotext / closed captioning.

  • The TV receiver extracts the ad's embedded contact information and
    makes it available to be 'grabbed' easily by a TV viewer using a television's remote control.

  • A modified TV remote control, or a smart-phone, requests the displayed advertisement's contact data which is transmitted to it for viewing and storage.

  • The consumer uses the TV remote control to scroll through a list of
    retrieved TV ad data which has been grabbed / stored.
     
  • Greater sales of advertised products and services and measurable ROI for companies' advertising spend.



Background


  What is the market niche of TV Ad-Grabber?


The proposal's business area is television advertising. More specifically it is closing the sales gap which exists today between the advertiser and the TV viewer.

TV Ad-Grabber™ solves an old and persistent challenge in television advertisement viewing. It addresses the problem of a consumer having difficulty "contacting" the advertised product, i.e. "closing the sale".


  What is the problem / challenge being addressed by TV Ad-Grabber?


The average American watches about four (4) hours of TV a day4, and is exposed to approximately 120 advertisements11 a day.


Consider the following typical TV viewing experience:

A consumer watching TV is interested in following up on a displayed
advertisement. The TV viewer does not have a pen and paper at-hand, nor a phone within easy reach, and he rarely can recall the ad's contact information : 1-800-something, or www.something.com, or PO Box 000, Some-City, Some-State, Some-ZIP. One thing that is always close at-hand when he's watching TV is the remote control.

TV Ad-Grabber™ enables the consumer to instantly and easily to 'grab' the displayed TV advertisement contact information and to store it in her remote control. The consumer can later retrieve at-will the 'grabbed' ad information and follow up her interest in the advertised product / service by phone or on the Internet, or in a store, etc.

Furthermore, the proposed product provides a solution for tracking a consumer's
response to TV ads. One solution is to embed specific contact data in the
TV Ad-Grabber™ information, for example a phone number extension or a specific
web site address, or some other unique indicia.


  What are some of the current approaches to this problem?

 

  • Pen and paper

  • Telephone close at-hand

  • Personal memory
     
  • Recording the complete, viewed program on a DVR or VCR
     
  • Screen photo of the ad using a smart-phone
     
  • Emerging technologies such as Shazam for TV


  Why is this problem worth solving or worth solving better?

 

The primary purpose of the business of advertising is closing the sale for a product or a
service, i.e. greater sales revenues.

Over $1 Trillion is spent annually, worldwide on marketing and advertising, half of
which is spent in the USA2

 

As stated in a BusinessWeek article;

"Marketers want to know the actual return on investment (ROI) of each [advertisement] dollar. They want to know it often, not just annually." 2

  How will TV Ad-Grabber be better than previous approaches?


TV Ad-Grabber™ builds upon existing technologies and the habits and comfort
of TV-viewing consumers.


Future releases of this product will integrate seamlessly with the consumer's telephone, internet-connected PC, internet-connected TV receiver, etc.
 

TV Ad-Grabber™ provides advertisers with the elusive ROI for each advertising dollar spent and more importantly greater sales for their advertised products and services.


Rewards and Risks


    What are the main rewards of TV Ad-Grabber?

 

Providing a win-win for all participants in television advertising:

  • Greater sales revenues of TV advertised products and services for businesses and other parties, as well as a better regularly measureable ROI on advertising dollars spent.

  • Easier and more convenient means for a TV viewer to grab and to retain ad contact information so that the viewer can follow up her interest at her leisure to purchase the advertised product / service.
 

What are the main business risks of TV Ad-Grabber?

 

Challenge in selling the TV Ad-Grabber™ product to the following marketplaces:

  • TV advertising industry and its clients

  • Television, TV set-top device and remote control manufacturers

  • Consumers

  • Convincing the various television industry sectors to adopt common TV Ad-
    Grabber™ standards
     

Related Documents:
 

 


1 "TV Ad Spending Still Tops, But Web Growing Fast: Study", Wired.com, March 29,  2011
2 "The harder hard sell", The Economist, June 26, 2004
3 “Making Marketing Measure Up”, BusinessWeek, December 13,  2004
4 "Average number of TV channels receivable by US households drop", ZDNet Research, September 29,  2004
5 "The Man Who Can Save Advertising", Business 2.0, November 2004
6 "The world in 2011", The Economist, November 22 2010
7 "GroupM forecasts global ad spending to surpass $500 billion in 2011", WPP, November 22 2010
8  "Global Ad Spend up 8.8% in Q1 2011 as Advertisers Increase TV Spend", Nielsen, July 5 2011
9  "TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend", eMarketer, April 3 2013
10  "TV glows in 2012 global ad spending", RapidTvNews, April 28 2013

 11  For every hour of television programming, ten (10) minutes are advertisements. On  average a television advertisement is 30 seconds long. Hence every day there are approximately 480 advertisements per TV channel. TV-viewing households in America receive approximately 100 channels of television3 and a total of approximately 48,000 ad's a day.

 12 "TV advertising spends still trump digital video", RapidTvNews, October 28 , 2013


   
 

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